Get to know Stefaney

Stefaney is a National TV Retail Journalist with an Influencer Style. She received the Qurate Retail Group Star Award for On Air Guest Excellence in 2021 out of 1500 on air guests. As a product expert and spokesperson, she has featured mattresses (South Street Loft), sewing machines(Singer, Janome), craft items (Cricut, Anna Griffin, Ottlite, Krinkle It), bedding (South Street Loft), and home decor (baskets, lanterns, mirrors, rugs, storage, towels, pillows, candles, over 200 items) during LIVE presentations. She’s also created original content as a DIY Expert for their At Home Show and was a winner on their YouTube Craft Off series!

Stefaney consistently reaches $1 million to $1.4 million in a 24 hour period of product sales for Today’s Specials.

As a National TV Retail professional, her work ethic and presentation style is well regarded. What comes across as seamless on tv takes a lot of research, preparation and production, months prior to each airing. She is one of the rare on-air brand representatives who regularly features back-to-back products for up to 2 continuous LIVE hours, providing excerpts, expertise, brand messaging and natural sales CTA’s in a conversational way. She has never missed a beat from on-air mishaps which do rarely occur, including feed drops, covering for a coughing Host or any on-stage accidents which might be distracting or create panic to a non-professional. HSN is completely live without cue cards or teleprompter, allowing Stefaney to utilize her skills from SAK Improv School. Stefaney’s presentations not only bring retails sales on the day but all her shows live forever on HSN’s YouTube Channel and on for all Active Products and the footage is often shared/used by the brands, making each presentation even more valuable.

Her media skills include Live Sales/Presenting with Host and IFB (basically three people communicating different things at once), Live Reporting, Ad-Lib Banter Live, Teleprompter, Interviewer/Interviewee, SMTs, Live Audience Hosting, Producing and Pitching.

She has previously written 1500 lifestyle scripts for world renowned brands such as LG, Wilton, Kitchenaid, Lowe’s, Bosch, Garnett Hill, Singer Sewing Company, Joann, Cerave, Ottlite, Jiffy Lube, and hundreds of others and has an efficient ability to explain brand messaging and technological jargon in a conversational way, since every minute counts on paid programming or live tv!

Stefaney is Authentic and her socials reflect how she uses products in everyday life, DIYs she creates and other lifestyle inspiration. 

Be sure to follow her on Instagram!

Stefaney received her B.A. in Communication/Public Relations from Washington State University Edward R. Murrow College of Communication in 2009.  During that time, Stefaney worked in the hospitality industry including catering companies, hotels, restaurants and also enjoyed taking culinary courses. Stefaney then worked for the Smithsonian Institute in special events and notably assisted with the Presidential Inauguration events at the National Museum of American History in 2009 and 2013 as well as object donation ceremonies for Julia Child’s kitchen and President Lincoln’s pocket watch.

In 2010 Stefaney began performing for Disney Cruise Line, completing two consecutive contracts.  For the latter contract Stefaney held a role in the opening cast for the Inaugural sailings of the Disney Dream. Her entertainment background is an asset and one of the reasons her personality is so “watchable”.

In 2012 she joined the opening cast for the Inaugural year of Legends in Concert Waikiki, Rock-A-Hula Show.

After Hawaii, she performed as a Culinary Arts Center Host for Holland America Line. Each one of Holland America Line ships has a state-of-the-art, million-dollar, Show Kitchen At Sea, which were sponsored by Food & Wine Magazine. They are equipped with cameras and televisions to provide different angles to the live audience.  Each show was also live broadcasted into each stateroom. Stefaney not only hosted each show, she planned and produced 4-6 shows per day, for months at a time, without repeating content depending on the voyage. She hosted a variety of live cooking shows, cooking classes, fruit carving demos, bartending series, wine tastings, craft classes, towel animal folding, napkin folding, home entertainment demonstrations and was a social personality for the thousands of guests onboard their ships.   She was thrilled to be a guest judge for their Dancing with the Stars at Sea competition and also co-hosted a live morning show called, Good Morning, Volendam.

Stefaney also made acting appearances on Hawaii Five-O, The Glades, Robo-Dog and Robo-Dog Airborne. And is a former host of WeTv’s The Lifestyle List and has been a Lifestyle Contributor for the syndicated talk show, Daytime TV.

She and her husband, Tony, live in Orlando with their daughter, Saylor. #momlife :)

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